“MSCHF altered these shoes without Nike’s authorization,” the brand said. Nike confirmed the settlement with a statement of their own.
“With these Satan Shoes - which sold out in less than a minute - MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance,” the Brooklyn brand’s lawyers told The Verge, adding, “Having already achieved its artistic purpose, MSCHF recognized that settlement was the best way to allow it to put this lawsuit behind it so that it could dedicate its time to new artistic and expressive projects.” The legal team of MSCHF was “pleased” with the outcome of the suit, stating that the message of the collab was “powerfully” conveyed by Lil Nas X’s latest single, “MONTERO (Call Me By Your Name),” and “dramatically amplified” by the brief legal battle with the footwear giant.
#Nike air max 97 satan shoes full#
Young initially said he wasn't going to let his children listen to Lil Nas X's multi-platinum hit "Old Town Road," before backtracking, apologizing to Lil Nas X and saying his account was hacked.While the specifics of the settlement were not disclosed, it reportedly included an option for customers who purchased the “Satan Shoes” and “Jesus Shoes” to return the pair with a full refund. Several, including star college quarterback Trevor Lawrence and NBA guard Nick Young, questioned the need for such an outrageous statement. The Twitter post Lil Nas X shared announcing the Satan Shoes to his nearly 6 million followers received more than 31,000 retweets and 6,000 comments. In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism." The lawsuit directly addresses the commotion caused on social media when the shoes were announced Friday, stating "there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product. "Making changes to the midsole may pose safety risks for consumers," Nike's attorneys stated. (Nike/MSCHF)įurthermore, the sole of each sneaker contains a single drop of human blood mixed with ink, another cause for concern that is pointed out in the lawsuit. Nike Air Max 97 compared to the "Satan Shoes" that MSCHF released in collaboration with Lil Nas X. It also asks the court to order MSCHF to cease all sales of Nike products. It is asking for damages, legal fees and for the court to stop MSCHF from fulfilling orders of the sneakers, which sold out in minutes Monday morning despite the $1,018 price tag. It's also suing for false designation of origin and trademark dilution.
Nike is alleging trademark infringement since its logos and branding are still clearly visible and recognizable even with the modifications done by MSCHF.
Only 666 pairs were made available for sale. The suit was filed in the Eastern District of New York and lists four complaints regarding the sneakers, which are black with red details, a pentagram charm on the laces and a reference to Bible verse Luke 10:18 describing Satan falling like lightning from heaven. The sneakers, which are based on Nike's Air Max 97 model, caused an uproar when they were unveiled Friday. Nike is suing novelty brand MSCHF for its "Satan Shoes," a collaboration with rapper Lil Nas X. MSCHF's sneaker collaboration with rapper Lil Nas X remade the Nike Air Max 97 with a satanic-inspired design and a drop of human blood in each shoe.
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